Digital Marketing Course Training
By
Digital Marketing Catalyst

Digital Marketing Catalyst Course Content Details

-          {Module 1} Introduction to Digital Marketing

What Is Digital Marketing?

Offline Advertising Vs Online Advertising Various Digital Marketing Channels

-          {Module 2} Website Planning & Creation

Domain Registration Hosting

Wordpress Installation Website creation Creating Posts and Pages SEO Plugins

Website Speed Optimization

{Module 3} Graphic Designing for Business

-          Designing Banners and Posters

-          Creating Logos

-          Finding free stock photos for usage in your website

-          {Module 4}Basic & Advanced Search Engine Optimization

How Search Engines Works Basics of SEO

On-Page SEO Keyword Research Metatags creation Content Optimization Header Tags

Image Optimization Url Optimization Robots.txt Sitemap.html Sitemap.xml

Off-Page SEO

Link Building Strategies WhiteHat SEO

Black Hat SEO Grey Hat SEO

Google Latest Updates Google Business Listing

-          {Module 5} Professional Blogging

Blog Setup Blog Design

Blog Marketing

Blogging Article Methods Tools to create Unique Articles Copyscape and Grammerly Making money from Blogging

-          {Module 6} Google Analytics

Setup Analytics

Understanding Diff types of Traffic Real Time Reports

Preparing Different Reports Setup Goals

Filters Dashboards

User Management Admin Section

Tracking Ecommerce Reports

-          {Module 7} WebMaster Tools Adding Site & Verification Process Crawl Errors & Stats

Google Fetch Search Queries Structured Data RichSnippets Data Highlights Robots.txt testing Sitemap.xml Links to Site Internal links Google Messages

-          {Module 8} Google Adwords ( Search, Display, Shopping, Video, Universal App, Remarketing

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Introduction of Adwords Google Adwords Account Setup How ppc works

PPC campaign design Keyword research tool Keyword match types Adgroup setup

Search Advertising Dynamic Search Ads

Display Advertising Remarketing

Gmail Ads Shopping Ads Video Advertising

Universal App Campaign Conversion Tracking Code

Optimizing keywords, cpc, Ad Performance Budget, Billing, Reporting Techniques

-          {Module 9} Social Media Marketing

Why do We need Social Media Marketing SMO with Search Engine Optimization Fanpage Creation

Design Fanpage

Optimizing FanPage and Good Practices on Engage FB Insights

Fb Groups creation & Marketing Fb Events Creation & Marketing FB Paid Marketing Campaign Instagram Marketing

Profile Creation & optimization Post Photos & Videos

Hash Tags

Paid Advertising Insights

Twitter Marketing Linkedin Marketing Youtube Marketing Quora Marketing Social Media Tools

-          {Module 10} Email Marketing for Business

Importance of Email Marketing Getting email id of any person Collecting email ids

Good practices while doing Email Marketing Using Tools sending bulk mails

-          {Module 11} Advanced Content Marketing

-          Developing ROI based Content Strategy

-          Audience Discovery , Personas, & Brand Content Style Guidelines

-          Generating Content ideas for business

-          Effective Content Writing

-          Content Promotion

{ Module 12 } Conversion Rate Optimization

What is CRO Importance of CRO

A/B & Multi Variant testing Analytics Heat Map Analysis

-          {Module 13} Mobile Marketing

Responsive Website AMP Implementation Mobile ads

Whatsapp Marketing SMS Marketing

-          {Module 14} Ecommerce (Building Online Shop)

Building an Online Shop using WordPress and WooCommerce E-commerce Business Models

Finding Profitable Products

Find cheap products to be shipped directly from China Shopping Ads

E-commerce SEO

-          {Module 15} Online Reputation Management

What Is Online Reputation Management Finding and Removing Negative Reviews Online How To Get Positive Reviews Online

Top 5 Tools used by Online Reputation Agencies

-          {Module 16} Online Money Making (Affiliate Marketing, Google AdSense )

Affiliate Marketing Amazon Merch Blogging

Google AdSense

Instagram Money Making Method

-          {Module 17} Freelancing Career

What Is Freelancing?

Guide to interacting with Clients Setting Up Profiles On Freelancing Sites

Finding Projects From Freelancing websites.

-          {Module 18} Interview Preparation

FREE - 40+ Tools worth of INR 50,000/- FREE - Course Materials

FREE – STUDENT SUPPORT

FREE – Live Projects

FREE - 100% Placement Assistance FREE - 6 Google Adwords Certifiations FREE - Bing Adwords Certifications FREE - Hubspot Certifiations